Fashion student reaches semi-final of Shein X 100k challenge

Mel, a graduating student from BA (Hons) Fashion Design at Greater Brighton MET, has reached the semi-final of an incubator challenge run by fashion e-commerce platform Shein.

On reaching the semi-final, Mel has received £5k to spend on producing her chosen collection, including photography and a look book. 

Mel said, “Honestly I never expected to get through to the semi-finals! This experience has taught me to never give up and to try new things, and to grab every opportunity that comes your way.”

Programme Lead for BA (Hons) Fashion Design, Gayle Atkins, said “The BA Fashion team are delighted for Mel in achieving a place in the semi-final. Mel has shown such resilience this year against all odds. The collection is young and fresh, and Mel really knows her target audience.”

When asked about what inspired her designs, Mel said, “My designs are heavily influenced and based on festival fashion. I have a VW campervan and attend a lot of festivals.

“The MET has really helped and contributed towards my success. My tutors have always pushed me to be the best I can be. I had a lot of issues believing in myself before I started my degree, but with the help and support I have been given I am starting to believe in myself and see the potential that everyone else sees. 

“My advice to other students would be to enter every competition that comes your way as it only takes one entry to give you that break. Always stay true to yourself and let your personality show through in your designs.”

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