Digital Marketer | Advanced Apprenticeship | Level 3

Course Code: AP0139-RC Course Type: Apprenticeships Duration: 18 months learning and up to 3 months for End Point Assessment (EPA) Entry requirements: Please see entry requirements section Assessment: On programme, end point, planning and threshold assessments Awarding Body: C&G

Why this apprenticeship?

A digital marketing info graphic

The Digital Marketer Level 3 Diploma will ensure the learner understands social media and digital marketing as a competitive business tool and how these tools and skills can be utilised proactively and constructively. The diploma includes units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Apprenticeships

Apprenticeships are available for school leavers and adults (19+), beginning at Level 2 through to degree level.


What levels are available?

Wages

Wages vary depending on the type of apprenticeship but there is a national minimum wage (NMW) in the UK which applies to all 16-18 year olds and to those aged 19 or over in the first year of their studies. From October 2017, this is £3.50 per hour. However, the MET encourages employers to pay at a higher hourly rate.


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Entry requirements

You must have an employer in place and be in a suitable administration role that covers the themes in the course information tab to complete this apprenticeship.

All prospective new apprentices will complete an initial assessment of their current knowledge skills and behaviours through a skill scan. This must indicate that there is substantial new knowledge skills and behaviours to be learnt by completing this apprenticeship.

A prospective apprentice will also need to show that they are currently working at or towards the minimum L2 skills for Maths and English. Where a learner has not already achieved GCSE grade 4 to 9 (A-C ) or equivalent Level 2 English and Maths Functional Skills, they must do so before taking the end-point assessment.

Entry requirements

Course content

The Digital Marketer Level 3 Diploma will ensure the learner understands social media and digital marketing as a competitive business tool and how these tools and skills can be utilised proactively and constructively. The diploma includes units to cover a range of knowledge and skills to fully understand the impact and power of social media and digital marketing in this current age.

The objective of the qualification is to support the learner’s role in the workplace, providing the opportunity to learn and evidence knowledge and skills as part of an apprenticeship.

This qualification has been developed to support learners completing the Digital Marketer Apprenticeship Standard and covers the knowledge, skills and behaviours of the standard.

The qualification covers a range of topics:

  • Principles of coding
  • Application of basic marketing principles
  • Customer lifecycle
  • Customer relationship marketing
  • Delivery of digital marketing campaigns
  • Digital and Social Media Strategies
  • Business environment and business issues related to digital marketing
  • Data Protection and storage across digital and social media platforms

Further information

What can I expect from being an Apprentice?

  • Excellent vocational training.
  • A salary and on-going support from your employer and GB MET.
  • In depth experience, insight and understanding of the business sector you are working in.
  • A clear career path.
  • The opportunity to achieve industry-standard qualifications and even a degree!

Am I eligible for an Apprenticeship?

Applicants need to be at least 16 years of age, living in England and not taking part in full-time education.

How long does an apprenticeship take?

The duration of an apprenticeship depends on:

  • Your experience
  • Your knowledge
  • Your skill levels
  • The business sector
  • The qualification

How much will I get paid?

The minimum wage for an apprentice is £4.15 per hour. This rate applies to those under 19 and those aged 19 or over who are in their first year of their apprenticeship. As an apprentice, you must be paid at least the minimum wage for your age if you’re aged 19 or over and have completed your first year.

Do I need to find an employer?

Yes, you have two options.

Option 1 - The best option is to find an employer yourself who wants to employ you as an apprentice. Once you have done this, simply provide us with the details. We will then contact your employer and handle all the administration so you can begin your apprenticeship at the earliest opportunity.

Option 2 - The GB MET recruitment team will try and find you an employer. The team will firstly invite you for an interview to fully assess your skills and aptitude for your preferred apprenticeship roles and do everything possible to find an employer with a current vacancy or one looking for an apprentice that fits the role you are looking for.

Whichever option applies, our recruitment team is here to guide you through every stage of the process.

Can I undertake an apprenticeship with my current employer?

Yes, discuss it with your employer and, if they agree and subject to conditions, you can become an apprentice where you now work.

What time of year can I start an apprenticeship?

You can apply at any time of the year. The start of your work-based training is dependent on your employer and all new Standard apprenticeships must include 20% off-the-job training.

What is off-the-job training?

Training that is delivered outside of an apprentice’s normal working duties.

Off-the-job refers to an apprentice learning outside a regular day-to-day work environment but within working hours.  This includes:

  • Practical activities such as shadowing a more skilled member of staff or ‘off-site’ visits to meet customers or attend a trade show
  • Theoretical activities such as online courses, attending seminars and role playing
  • Learning by writing reports and work-specific documents

Careers and progression

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

Future careers could include: 

  • Digital Marketing Assistant
  • Digital Marketing Manager
  • Online Marketing Manager
  • Communications Officer
  • PR
  • Advertising
  • Digital Account Manager
  • Content Manager
  • Web developer
  • Web analyst
  • Social Media Analyst
  • Enterprise Developer
  • Social Media Assistant
  • Social Media Manager
  • Social Media Consultant
  • Enterprise Developer

Why choose an Apprenticeship?

As apprenticeships are now offering routes to degree-level qualifications they have become an increasingly preferred career option.

It’s an organic/natural career choice as apprentices are often offered a permanent, full-time position by their employer once training is completed.

Certain business sectors offer excellent career potential and the opportunity to earn very competitive salaries.

As an apprentice, you get to work alongside experienced staff who will help you to develop job-specific skills – and earn a wage at the same time. Earn while you learn.

Many employers hold Apprenticeships in high regard because they offer real industry experience.

A successful Apprenticeship provides you with a qualification and the skills you need for your job.

Course fees

Cost for an employer: 

For levy payers the maximum funding available for this course is £11000 which will be taken from your Levy account.

For non-levy payers you will be required to pay a 5% contribution (£550) and the remaining fees will be paid for from the government. If the apprentice is 16 to 18 and they start the course before their 19th birthday they are entitled to 100% of the funding with no contribution from the employer.

Wage for an apprentice:

The minimum wage for an apprentice is £4.15 per hour. This rate applies to those under 19 and those aged 19 or over who are in their first year of their apprenticeship. As an apprentice, you must be paid at least the minimum wage for your age if you’re aged 19 or over and have completed your first year.

The length of program based on someone working 30 hours per week, undertaking the programme for 18 months plus 3 months EPA – If working less than 30 hours per week, the length of the programme is adjusted in line with hours worked.

Course fees
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