Opening doors | Web Design and Digital Marketing | Gateway Level 2 Award
Why this course?
This is an introduction to the Digital Marketing course focusing on basic knowledge and understanding of the industry.
You will research a range of platforms used for digital marketing such as TV, print and digital advertising, websites and social media to inform the creation of your own campaign. This may be to promote a product or raise awareness of an issue.
You will learn the importance of Search Engine Optimisation (SEO) and digital marketing approaches used to target customers in different sectors.
You will understand the importance of market research in planning a digital marketing campaign and identify suitable strategies, using appropriate channel(s).
Please note: this course is run alongside the Opening Doors Web Design course one programme.
Start dates
| Code | Start | Campus | Times | Duration | Fees | |
|---|---|---|---|---|---|---|
| FE1157-1C | 22 Feb 2023 | Central Brighton | Wednesday to Friday, 9.30am - 5pm | 5 weeks | £0.00 |
Entry requirements
If the following criteria apply, you qualify for one our FREE Opening Doors programmes
- 19+
- Unemployed and claiming a means tested benefit*
- Employed and earning less than £18,525 per annum*
- If English is not your first language, your language will be at Entry Level 3 or above
- If you are not UK citizen, you will need to provide a confirmation of EU settlement status or a valid visa
*see Cost & Finance tab for more information
Course fees
Our Opening Doors courses are free to those currently unemployed and in receipt of a means tested benefit.
You will need to provide evidence of your benefit in order to receive a fee waiver for this course.
We accept the following Means Tested benefits for this course:
- Universal Credit
- JSA
- ESA
- Housing Benefit
- Income Support
- Council Tax Benefit (not reduction)
- Pension Credit
Please note we cannot accept DLA, Carers Allowance, PIP or Tax Credits.
This course is also free to those who are currently employed and earning less than £18,525 annual gross salary. You will be required to provide evidence of this in order to receive a fee waiver for this course.
We accept the following evidence:
- P60
- Last 3 months payslips
- Tax Credit notice (for self employed)
Please note you will also need to bring photo ID to your enrolment.
The amount a person can earn from their wages has gone up, it is now less than £494 a month (learner is sole adult in their benefit claim) or £782 a month (learner has a joint benefit claim with their partner).