Formerly City College Brighton and Hove and Northbrook College

Digital Marketing - Level 3 Advanced Apprenticeship

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Course Type: Apprenticeships Start Date: January 2020 Duration: 2 Years Entry requirements: Functional Skills may be required dependant on apprenticeship and previous qualifications achieved.

Course aims:

This apprenticeship covers a broad range of social media and digital marketing skills to help organisations reach and retain customers through a wide variety of digital channels.

As an employer, you will get an energy booster for your marketing strategy from the talented individuals that the MET apprenticeships attract. 

As an apprentice you will attain “on the job” knowledge of digital marketing and social media tools that transform local businesses. 

The digital/IT industry develops solutions that help businesses and individuals become more successful in their marketing and networking activities. 

This training opens multiple career paths within digital and marketing industries. 

Apprentices may have already completed an intermediate apprenticeship in another area or be working in other industries.


Apprenticeships are available for school leavers and adults (19+), beginning at Level 2 through to degree level.

What levels are available?


Wages vary depending on the type of apprenticeship but there is a national minimum wage (NMW) in the UK which applies to all 16-18 year olds and to those aged 19 or over in the first year of their studies. From October 2017, this is £3.50 per hour. However, the MET encourages employers to pay at a higher hourly rate.

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Course content

This framework will support you to achieve:

  •  Digital Marketing Metrics and Analytics
  •  Principles of Social Media Advertising and Promotion 
  •  Content Marketing
  •  Marketing on Mobile Devices
  •  Principles of Social Media within a Business
  •  Brand Development
  •  Produce Copy for Digital Media Communication
  •  Principles of Keywords and Optimisation

Why the MET?

Our industry experienced teaching staff are passionate about their areas of expertise and are committed to helping you to attain your learning goals and meet your personal aims.

Without a doubt, one of the reasons we know you will love studying at Brighton MET is the location of our central campus. 

Right in the heart of Brighton’s world-famous North Laine, the College is within walking distance of all the city’s main amenities – the award-winning city library, the independent shops and eateries and the beach.

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